Kseniya Chernoivanova, the BD Manager of FBK Legal, has participated in a conference organised by Pravo.ru and titled “Law Firm Marketing PRO”.
She explained how to prepare submissions for rankings with minimum time and effort.
“The key to success is to involve all lawyers and document results. But 90% of information can be obtained from meetings, billings and other data. You can involve both partners and junior lawyers, and take information about legal cases from mass media,” she said and added that rankings are helpful because they give an opportunity to summarise the firm’s experience, which may be used for services proposals and lawyers’ CVs.
The conference brought together top marketing experts and partners of law firms to discuss the Pravo.ru-300 ranking, business development and sales.