Senior Lawyer Elizaveta Kapustina and BD Manager Kseniya Chernoivanova have arranged practical training for students of the Kutafin Moscow State Law University dedicated to corporate branding.
The students spent six weeks selecting a name, a mission and values of a new company, as well gaining important practical skills. They prepared a logo, developed brand identity and drafted principal corporate documents.
The students learnt how to market a company, elaborated a promotion strategy and tried to apply the most widespread instruments. They prepared a content plan for one year and implemented its December part.
“A big advantage of this training is that it will be useful not only to future marketing experts. Writing, analytical and presentation skills are important for any lawyer,” Elizaveta Kapustina said.