FBK Legal on Personal and Corporate Brands

Kseniya Chernoivanova, the BD Manager of FBK Legal, has participated in a round table discussion organised by #LegalMarketingClub and the Committee for Legal Market Communications under the Russian Public Relations Association.

The discussion — held in a hybrid format (online + offline) ? brought together over 30 marketing, PR and BD experts. The focus was on how to build a strong corporate brand and personal brands of firm partners. Speakers analysed personal experience and best practices of their colleagues to share different views on brand building.

Kseniya Chernoivanova explained how brand building is connected with finances of a law firm.? “Successful co-development (synergy) of a partner's personal brand and a firm’s brand is impossible without fair profit sharing between partners,” she underlined.

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