FBK Legal on Strong Brand
Kseniya Chernoivanova, the BD Manager of FBK Legal, has participated in the Russian Legal Forum organised by Vedomosti, a Russian-language business daily newspaper.
At the session dedicated to business branding she spoke about market positioning and competitive differentiation for law firms, and parameters of a strong brand.
Kseniya shared best practices of FBK Legal for the development of a legal brand and explained which mechanisms work and which should be avoided.
At the forum, lawyers, public officials and businesspersons discussed global goals, challenges and problems, and tried to find out how to deal with them.
