FBK Legal lawyer, Sergey Ermolenko on advertising on the pavement

Moscow News publish an article of FBK Legal lawyer, Sergey Ermolenko dedicated to legal control over advertising on the pavement. The expert makes a conclusion that drawing on the pavement implies no administrative violation. “The only liability which the advertiser may bear is civil liability: the owner of the pavement may request the artists to pay compensation for using his property. He will have to define the amount of compensation and to prove the fact that the stated persons have left the advertising. Both things are rather complicated”.

At the same time Ermolenko notes that “while not worrying about legality of pavement advertising as it is, advertisers often forget about legality of advertising content”. “As still, even though this sort of advertising does not require a special procedure for placement, it remains advertising. So it has to be, particularly, honest and authentic. Violating these requirements, even in a “harmless” advertising on the pavement may end up with a penalty from 100 to 500 thous.RUR”, the expert warns.